999bottles Reusable Water Bottle Concept with App

999bottles Reusable Water Bottle Concept with App

Posted April 23, 2014 at 5:40pm
by Yoav Levytam
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999Bottles, a reusable water bottle concept is designed to encourage people to switch away from using environmentally damaging plastic bottles by helping them track and visualize the impact of their choices. 999Bottles combines quality materials, sleek design and unique tracking mechanism.

999Bottles is an elegant stainless steel 24 oz bottle that will fit seamlessly with our busy lifestyle. Its clean urban look fits as easily in the office as in the car, or at the gym. 999Bottles' unique design includes three numbered dials around the base of the bottle. Every time you refill the bottle, you advance the dial a notch, adding up the number of plastic bottles you saved.

An accompanying iPhone app helps you visualize what the numbers mean, giving context to your conservation through visuals that graphically depict the positive impact and savings of your efforts, and lets you compare and share your contribution with friends through social media channels.

The 999Bottles features a rubberized plastic bottom to ensure a steady grip and prevent scratched surfaces and a generous mouth, a must-have feature for any reusable bottle that is supposed to be cleaned frequently. A cap that accommodates a lanyard adds additional convenience and makes 999Bottles easy to grab and carry along.
"While most people understand and agree that disposable bottles are expensive and harmful to the environment, many of us still succumb to their convenience," said Fernd van Engelen, Design Director at Artefact and the author of the 999Bottles concept. "With 999Bottles, our goal is to close the gap between understanding and actual behavior, and to explore ways in which, through design, we might help people see the impact of their choices and motivate them to change their behavior."

According to CNBC, Americans buy 51 billion bottles of water a year. Approximately 40 Billion of those bottles end up in landfills or as litter jeopardizing human health and the environment. While awareness of the negative impact of plastic bottle consumption increases, convenience and lack of motivation undermines efforts to reduce consumption. Drawing from its understanding of behavioral economics, which shows that people are more likely to adopt a certain behavior if they can see the positive results associated with it, Artefact aims to encourage people to drink from reusable water bottles instead of disposable ones by helping them track and visualize the positive impact those choices can have on the environment.


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