Our/Vodka: Global Vodka Made by Local Partners in Cities From Around the World

Our/Vodka: Global Vodka Made by Local Partners in Cities From Around the World

Posted April 25, 2014 at 4:35pm
by Yoav Levytam
Pin It

Our/Vodka is different. It’s a global vodka made by local partners in cities from around the world.

Our/Vodka believes in local power and supporting the neighborhood. Therefore, they partner up with local people who love their city. They have their own take on Our/Vodka and give it the city’s personality and expression. The vodka is produced in urban micro distilleries with ingredients sourced as local as possible using a global recipe. Our/Vodka always looks the same but each city gives its name and character to the vodka.

Our/Vodka was started, by six entrepreneurs in Stockholm/Sweden 2011. Åsa got an idea of creating a global brand with local roots. Kalle, Mattias, Ted, Ola and Mårten, who worked at the Swedish agency Great Works, also got excited and all started working on creating the idea that soon became; Our/Vodka.

It was treated as a black ops project under the umbrella of Pernod Ricard. They worked on it off-hours and from their homes for 2 years before it was approved to be piloted in Berlin. During these two years their “McGyver” star Vincent from the Pernod Ricard research center in Paris had joined the team and he invented the distillery they needed.

Super excited about finally realizing their dream, the team went to Berlin and started looking for a location and for suitable adoptive parents to their first-born baby, Our/Berlin. 12 month later they had built their first distillery and Pauline and Jon had become their first partners.

Three years after they first started, and 33 Berlin-trips later, they finally opened their first distillery.


TBA   BUY · SAVE
FOOD & DRINK · ALCOHOL
ADD COMMENT
Submit
Search Desire This
FOLLOW DESIRE THIS
Desire This Google+