This summer adidas Originals relaunches mi adidas, with a brand new approach to sneaker customization.
Kickstarting this new approach is the release of an innovative high resolution photo print APP which promises to fully unlock the potential of customization.
This will allow users, for the first time, to easily apply any photographic image to one of 2014´s most covetable sneaker silhouettes, the ZX Flux to create their own Photo Print shoe, delivered right to your door.
For the sneaker lovers, it's an exciting chance to make a statement that's all your own, following in the footsteps of the sellout ZX Flux Photo Print Prism shoe released in April. For adidas Originals, it's just the next logical step in breaking the mold of sneaker customization.
The APP rolls out for iPhone and Android from August 2014, taking an infinitely versatile shoe, and transforming it into a one-of-one custom with truly limitless possibilities.