Wake Up and Smell the Coffee with Nescafe's New Alarm Clock

Wake Up and Smell the Coffee with Nescafe's New Alarm Clock

Posted May 20, 2014 at 8:30pm
by Yoav Levytam
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Are you the kind of person who hits the snooze button ten times in the morning before eventually dragging yourself out of bed? Nescafe's new alarm clock could be just the thing you need.

The coffee brand has commissioned creative studio NOTLabs to create an alarm clock from its jars of instant granules. The catch? The alarm only switches off when the lid is opened -- releasing the scent of rich joe.

"The Nescafé Alarm Cap" uses a combination of light and seven different sound tones -- including birdsong -- to gently awaken users as naturally as possible. The 3D-printed electronic caps come in two variations -- faceted and accented -- each featuring laser-etched patterns.

The underside of the lid features a small electronic display showing the time and the status of the alarm. A USB port at the back of the lid allows the alarm clock to be plugged in and charged.

Two hundred of the limited edition multifunctional caps have been produced and are currently being tested throughout the world.


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