The Oral-B Interactive Electric Toothbrush – the world’s first of its kind with Bluetooth 4.0 connectivity is an essential element to the well-connected bathroom. Available for purchase in limited quantities this spring, the product is poised to set a new standard in personal oral care.
This new innovation gives you unprecedented control over your oral care, and in turn, the outcome of your dental appointments. Via Bluetooth 4.0 technology, the interactive electric toothbrush connects to the Oral-B App that provides real-time guidance while you brush, and records brushing activity as data that you can chart on your own and share with dental professionals, helping to create smarter and more personalized brushing routines.
Utilizes Two-Way Communication: Not only does that app receive brushing data and report it back to you, but you can also program the app so that it communicates with the brush for personalized brushing.
Delivers Expert Guidance with Focused Care: The purpose of this new technology is not to outsmart dental professionals, but to work hand-in-hand with them. Dental professionals can program patients’ brushing routines in the app to help improve their brushing behaviors and focus on problem zones within the mouth.
Programs Personal Brush Settings: You can use your smartphone as a “remote control” to customize your brush to your needs, including setting your target session length and selecting your preferred modes.
Stores Your Data: It is not always convenient or easy to remember to have your smartphone in the bathroom while you brush, so the Oral-B interactive electric toothbrush handle can store up to 20 brushing sessions. The data is transferred the next time the app is connected to the toothbrush, updating your records.
Fosters Better Brushing: The app and interactive electric toothbrush help drive patient compliance, which determines a large part of the success of dental appointments.
Helps You Stay Informed: The app helps maintain your attention and motivation while brushing with news, weather and oral care tips.
Additionally, pre-tests of the app have shown that when connected, brushing time increases from less than 60 seconds with a manual toothbrush to two minutes and 16 seconds with an electric toothbrush, surpassing the dental professional-recommended two-minute per session.
“Oral-B has been a leading innovator in oral care for more than 60 years, and we’re proud to introduce this new interactive electric toothbrush with Bluetooth 4.0 connectivity, which was developed in conjunction with leading dental experts around the globe,” said Wayne Randall, Vice President, Global Oral Care at Procter and Gamble. “It provides the highest degree of user interaction to track your oral care habits to help improve your oral health, and we believe it will have significant impact on the future of personal oral care, providing data-based solutions for oral health, and making the relationship between dental professionals and patients a more collaborative one.”
Oral-B’s participation in the GSMA Connected City marks the first time an oral care brand has debuted its mobile capabilities at Mobile World Congress, the largest and most premier exhibitor in mobile developments.