At this year’s Internationale Funkausstellung (IFA), that took place in Berlin, Germany September 4-9, Royal Philips presented their Smart Shaver Series 7000. The 7000 is the world’s first Bluetooth connected shaver which delivers a personalized, smooth shave with maximum comfort.
No two men are the same, each individual has a different face shape, skin type and hair type, and as a consequence every man’s shaving needs are unique. Utilizing its wealth of technological innovation, Philips has created a connected shaver to bring men the ultimate personalized shaving experience. The Philips Smart Shaver series 7000 works alongside the Philips Smart Shaver app to give each man a tailored shaving experience.
“At Philips, we strive to make men’s lives easier and utilize technological advancements to make every day experiences even better. Our design and technology teams have developed the Philips Smart Shaver series 7000, the world’s first Bluetooth connected shaver, to deliver a product which adapts to men’s individual skin and shaving needs” says John Smith – Business Leader Male Grooming, Personal Care. “The Philips Smart Shaver app, in combination with the Smart Shaver, assesses the skin and shaving routine of each man. It also helps give them personalized guidance on how to get a comfortable shave, even on sensitive skin, prone to after-shave skin irritation.”
To ensure a personalized experience, the innovative Philips Smart Shaver app acquires shaving data from the shaver itself via Bluetooth. The Philips Smart Shaver app uses the consumer’s information it learns to offer personalized, expert guidance. This includes pre-emptive tips based on past shaving routines, shaving issues and skin sensitivity. The app allows customization of the shaver performance, via three sensitive shave modes, to give men a comfortable shave that’s best suited for their skin and hair. The shaver is dermatologically tested for sensitive skin. Featuring anti-friction, microbead coated comfort rings and a unique Gentle Precision blade system, the Philips Smart Shaver series 7000 glides effortlessly over the skin, whilst delivering a close shave but protecting the skin 10 times better than a regular blade¹.
A key focus for the tailored approach of the shaver is its ability to help prevent skin irritation from shaving. Up to 60 per cent of men using electric shavers experience skin sensitivity after shaving and 30 per cent of men describe this problem as severe, the Philips Smart Shaver series 7000 helps to make this problem a thing of the past.