New Age Electronics announced that it has signed an exclusive distribution agreement with Meta Watch to sell its line of fashionable, high-end smartwatches to the retail channel. Meta Watch's META M1 is a new premium brand boasting eight elegant smartwatch configurations and premium finishes complete with a simple, connected watch face that delivers relevant information via iOS or Android smartphones. By adding Meta Watch, New Age Electronics continues to build out its wearable technology portfolio within its recently launched Emerging Technology Strategy.
The Consumer Electronics Association (CEA) recently noted that the growth potential for the smartwatch category continues to increase, as smartwatches have become both fashionable and mainstream. CEA expects the number of smartwatches showcased at the International Consumer Electronics Show (CES) to double from 2014 to 2015. According to BI Intelligence, the global smartwatch market is expected to reach $9.2 billion by 2018.
Meta Watch's META M1 assortment includes the M1 Core, M1 Color and M1 Limited. The unique gullwing lug design enhances comfort, fit and wearability. The META M1 line is constructed using stainless steel cases, with stainless steel or ballistic nylon lugs and a variety of high quality strap materials including stainless steel bracelets, leather and natural rubber. Black or Rose Gold plated versions are also available. The connected smartwatch platform can be customized to work with a variety of services via the META smartphone app rather than multiple locally run applications. These curated notifications ensure a focus on the traditional wristwatch experience, providing information at a glance.
"As a key emerging player in the smartwatch space, Meta Watch has hit a home run by pairing functionality and comfort with brilliant design," said Fred Towns, President, New Age Electronics. "We are thrilled to bring these fashionable devices to the retail channel as part of our increasing focus on wearable technology and overall Emerging Technology Strategy."
"By working with New Age Electronics, Meta Watch is able to quickly expand our market presence through leading retailers and e-tailers and ensure more consumers experience our exciting, innovative META brand," said Bill Geiser, Meta Watch Founder and CEO. "As the wearable technology category continues to grow, we look forward to relying on New Age Electronics' long-standing industry expertise as we navigate this dynamic channel."