The Martone Cycling Co. is a fashion and design driven bicycle brand founded by Lorenzo Martone. Nicknamed MCC, the company designs city bikes aimed at 21st century style conscious clients. The bicycles are constructed for city dwellers seeking both beauty and performance.
Designed in New York City and crafted in Taiwan, Martone bikes are composed of steel alloy and aluminum, weighing in at a mere 26 pounds. The wheels are 700 x 32c wide with stainless steel hubs and puncture resistant tires to tackle city streets. The brand’s main differentiator in functionality is the “MCC Duomatic,” an innovative 2 speed gear system that shifts gears automatically depending on slope and speed, letting the rider glide smoothly, in style. MCC is the only bicycle brand to employ this technology in the United States, perfectly befitting the needs of today’s urban riders and enthusiasts.
Every Martone bike has a red chain, a distinct brand signature and not-so-discreet wink at the fashion world. A specially designed basket is built into each handle bar, making it easy to tote everyday essentials up to 20 pounds. “I always have something to carry: a gym bag, Mia (my dog), shopping, groceries, who knows? Our bikes are sophisticated AND practical, built for city living,” says Brazilian-born New Yorker Martone, who worked closely with a design team in Europe and Taiwan to create his contemporary turn on city bikes.
The initial collection consists of 2 models, one for Women (size 50cm), one for Men (sizes 52cm and 56cm). Both come in 5 colors including black, white, red, gold and silver, and are named after Martone’s many international addresses: Mercer, Gramercy, Grand, Regard and Real (pronounced REY-el).