theQ Camera

theQ Camera

by Yoav
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theQ has arrived, and it lets you take the photos that your mind sees before you push the shutter not the vaguely disappointing photos that actually show up on the screen. Stylish, smart and sturdy, it's a modern vintage camera. It features theQ light, so it's perfect even in low light conditions. It has an unlimited online virtual photo album theQ LAB, so there's no need for memory cards. It's shock-proof, water-proof, and very definitely idiot-proof. And it looks pretty awesome too. A thousand words? Forget it. With theQ, you can make your pictures worth a million.

theQ is an experience in which every element of the camera is designed to interconnect in a way that's easy, smooth, and fun. Every photo you take can be shared immediately with your social networks at the touch of a button. Or if you prefer, your pictures will be saved automatically to your private online archive, theQ LAB. And from there, you can control every aspect of your camera – whether it's about filters or share settings. Get ready for theQ experience. You're always in control – so just shut up and shoot.

Share the Love
Equipped with onboard 3G, theQ pushes all your photos wirelessly to your favorite social networking sites. Just tell it which sites you use and you can forget about uploading ever again. Seriously, you'll never have to plug your camera into your computer again, or trawl through your folders for decent shots. Saving and uploading is instant and automatic. Which leaves you with more time for taking pictures.

theQ's easy-to-use interface is idiot-proof. The vintage viewfinder is pretty self-explanatory, and you'll always be in control with the manual focus ring. Don't worry – the presets for focus and exposure are the cheater's way of getting awesome results. We won't tell anyone if you don't. Oh, and there's one shutter button with flash, one without. Why hasn't anyone else thought of that?

theQ Light
Light is at the heart of photography, so naturally it's also at the heart of theQ. The LED-powered ring flash delivers perfectly even light. By encircling the optical axis of the lens, the ring flash provides world-class lighting for catwalk-standard shots. And it doubles as a timer – eight segments count down the seconds so you'll never blink at the wrong moment again! The ring flash even acts as a battery indicator when you're on the go, and shows you how much longer your camera needs to charge.

Wide Lens
You may have noticed how theQ is mostly lens. This isn't a coincidence. After all, the lens is the heart of any camera. And we wanted theQ to have a big heart. Boasting an f2.4 wide-angle, theQ's lens is capable of unparalleled perspective, incredible depth of field, and wicked cool fisheye shots. And it's built in a shock- and scratch-resistant 2P2G mix of glass and plastic, lending your shots the perfect mix of character and quality.

theQ lets you take photos your way, so it makes sense that the end result should look exactly the way you want it to. That's why theQ offers a huge variety of post-production effects to apply to your photos automatically. You apply filters online via theQ website, or on your phone via theQ app. theQ offers everything you need to imprint your character onto your photos.

Cameras don't usually like water. But theQ is not your average camera. Pool parties, hot tubs, snorkeling, sailing…theQ loves them all. After all, it's there whenever you're having fun – if you're not afraid of getting wet, why should your camera be? OK fine... we really just came up with this idea because we wanted to see what a beer filter would look like.

Your camera needs to be there whenever you feel inspiration – and when your camera's as tiny as theQ, it can be. Measuring just 3.5 x 2.1 x 0.62 inches (89 x 55 x 16 mm), it's perfect for your pocket, bag, purse, or even your keys! theQ's buttons, lens and edges come together to form smooth package that's designed to be taken anywhere.

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