Bang & Olufsen recently announced the launch of BeoSound Essence – a new sound system offering the simplest way yet to add more music to your life –just by one touch. Most of the digital music that we can access from cloud-based music services or have stored on our phones and tablets stays there. We’re often too busy to find it, turn on the sound system and connect. So we never really listen to anything new or as much as we would like to because it gets too complicated.
BeoSound Essence changes the game. Now, one touch, and one touch only, is all it takes to start enjoying more of your favourite music in premium quality – every day. The latest launch from Bang & Olufsen is a radically simple approach to accessing the ever-expanding panoply of digital music possibilities, whether they’re in the cloud, on your computer, NAS, mobile phone or tablet.
Place a BeoSound Essence Remote wherever it’s convenient, for example on the wall next to the light switch, and start listening to your favourite music when you walk into the room. Or put another one next to your toaster to add wake-up tunes to your morning menu. A simple touch is all it takes. Another touch lets you skip between playlist tracks or internet radio stations. You can also mute the music and adjust the volume - and that’s it.
Over the last couple of years Bang & Olufsen has made significant investment to map out how people live with digital music and how music consumption has changed since the arrival of digital music and streaming services. In addition to conducting ethnographic and behavioural research projects in Europe, China and the US, Bang & Olufsen’s annual Innovation Camp dedicated to conceptual design and development of innovative products, has been leveraged to pioneer new innovation within sound and design.
“BeoSound Essence is all about giving people easy access to their favourite music in Bang & Olufsen quality,” explains Bang & Olufsen CEO Tue Mantoni. “By applying our behavioural and ethnographic studies of how people live and live with music we have developed the simplest user interface available in the market for people who do not accept a compromise in terms of quality and performance. BeoSound Essence builds on Bang & Olufsen’s heritage of understanding user behaviour and technology and breaking new ground to make things simple”.
The BeoSound Essence sound system consists of two components: an aluminium BeoSound Essence Remote with true Bang & Olufsen touch and movement, and a hide-away box that contains everything you don’t need to worry about to make the magic happen. The box is the centre for AirPlay streaming, DLNA streaming, Spotify Connect, QPlay and thousands of global internet radio stations.