Lyric Speaker is a speaker that automatically displays the lyrics of the song playing as beautiful motion graphics, enabling listeners to fully enjoy lyrics along with music. Lyric Speaker won the Best Bootstrap Company award at the 2015 SXSW (South by Southwest) Accelerator competition, a first for a Japanese company.
Lyric Speaker is a next-generation speaker developed by creative agency SIX. When a song is played from a mobile device, Lyric Speaker will connect to a database and display the lyrics in sync with the song. The speaker analyzes the mood and structure of the song to automatically generate motion graphics for display on the translucent LCD screen. It generates soft graphics for mellow songs and powerful graphics for energetic songs. SIX calls this "Lyric Sync Technology," and Lyric Speaker is the world's first speaker to have these functions. Lyric Speaker is also capable of producing high-resolution audio.
"Amid the rapid digitization of the music industry, not many people will think much about the lyrics booklet that came with the cover sleeve of a physical CD or the purpose it served," says Jin Saito, Creative Director of SIX. "The Lyric Speaker is an Internet of Things speaker that brings back the utility of a lyrics booklet but takes it to the next level using technology and stunning visuals."
The speaker visualizes the lyrics of a song with beautiful motion graphics, allowing listeners to experience music with their eyes as well as ears, which enables them to feel the message of the music on a deeper level.
"The Lyric Speaker draws out music's fundamental beauty by enhancing the power of individual songs through technology to present stunning visual displays of song lyrics," added Saito.
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